Paddy is a seasoned Marketing Professional with 12 years of Entrepreneurial experience and 12 years of Corporate experience. She is adept with all the Marketing mixes such as Go To Market Strategy, Market Development, Market Research, Target Audience Engagement Programs and PR campaigns.

Paddy is a fervent conservationist – be it know-how, heritage, culture or environment. With a burden for conserving wildlife, she started her NGO - Save Tiger First (STF) in 2012.

In recent times, her shift towards becoming a Filmmaker has added new leaves to her passion. The wildlife conservation film 'Bannerghatta Breathing for Bangalore' (2016) was released on 7^th October 2016 at the Valedictory function of National Wildlife Week by the Governor of Karnataka - His Highness Shri Vajubhai Vala - tinyurl.com/68sk6key, tinyurl.com/3vpbfenb.

Another recent work is an infomercial called 'Say No To NWPP' (2018) for Karnataka Forest Department that was released by the then Chief Minister of Karnataka on 15^th August 2018 during the Independence Day Celebrations and was screened on 67 cinema screens across Karnataka - https://www.facebook.com/aranya.kfd/videos/2088707874716289

A couple of her other works are - Project Report of 'Mitigating Elephant-Train Collision' (2016) - https://www.youtube.com/watch?v=NqwhkrPZ0Ls

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'The Story of Shravanabelagola' (2006), a one hour documentary on the historic city of Shravanabelogola - https://www.youtube.com/watch?v=-pKLcOuWhiY (short version, 00:00:45 onward)

In all her roles, her constant endeavour has been to create awareness that touches lives around her, arousing a deep sense of consciousness within. Her life mantras, “driven to make things happen” and, “adaptability above circumstances” have enriched her journey in life.